Education Needs Assessment

DON'T BE A "LONE RANGER" could also be an appropriate title for this Post.  As you may have noticed from listening and interacting today with your colleagues, content expertise was never questioned in the Needs Assessment presentation.  You might think that it should be, but most of the time folks that are asked to develop an instructional unit have content expertise.  The problem arises when their expertise is not congruent with the audience needs and goals.... hence NEEDS ASSESSMENT.  Lots of other potential obstacles can be addressed early through just talking and listening to others.  Remember.. A new curriculum is not the answer to every problem.  Your Thoughts?